In the era of accelerating global carbon neutrality goals, eco-friendly tires have emerged as a new opportunity that foreign trade tire dealers cannot afford to ignore. The push towards environmental sustainability has made green tires a hot topic in the automotive industry, presenting both challenges and opportunities for businesses in the tire trade.
There are several important certifications that define the standards for eco-friendly tires. The EU ECE R117, the US CARB, and China's Green Product Certification are among the most recognized ones. Each certification has its own scope of application and key indicators.
EU ECE R117: This certification focuses on aspects such as rolling resistance, wet grip, and noise emissions. It sets strict limits to ensure that tires meet high environmental and safety standards. For example, a tire with a lower rolling resistance can significantly reduce fuel consumption, which is in line with the EU's goal of reducing carbon emissions.
US CARB: The California Air Resources Board (CARB) certification mainly targets reducing air pollution caused by vehicle emissions. Tires that meet CARB standards are designed to have better environmental performance, especially in terms of reducing particulate matter emissions.
China's Green Product Certification: This certification evaluates tires based on multiple factors, including energy efficiency, environmental impact, and product quality. It aims to promote the development and use of green products in the Chinese market.
To accurately identify eco-friendly tires, it's essential to understand the testing principles and evaluation logic of key parameters such as rolling resistance, noise level, and wear resistance index.
Rolling Resistance: This refers to the force required to keep a tire rolling. A lower rolling resistance means less energy is wasted, resulting in better fuel efficiency. The testing of rolling resistance usually involves specialized equipment that measures the force exerted on the tire during rotation.
Noise Level: Noise is an important factor for both driver comfort and environmental protection. Tires with lower noise levels are more desirable. The noise level of a tire is typically measured in decibels (dB) using standardized testing methods.
Wear Resistance Index: This index indicates how long a tire can last under normal driving conditions. A higher wear resistance index means the tire will wear out more slowly, providing better value for money in the long run.
With the increasing popularity of eco-friendly tires, there are also some marketing gimmicks in the market. You can distinguish genuine eco-friendly tires through packaging labels, test reports, and publicly available information from manufacturers. For example, look for clear markings on the tire indicating its rolling resistance, noise level, and wear resistance index. Check the test reports to ensure they are from reliable testing institutions.
When dealing with customer inquiries, having a set of professional sales talk can help you build a credible image and promote the sales of silent and energy-saving tires. Here is a sample sales talk:
"Dear customer, in today's context of global environmental protection, our silent and energy-saving tires are a great choice. They are certified by [mention relevant certifications], which means they meet strict environmental and performance standards. The low rolling resistance of these tires can reduce your fuel consumption by up to [X]%, saving you money in the long run. At the same time, the low noise level ensures a quiet and comfortable driving experience. And with a high wear resistance index, these tires will last longer, giving you better value for your investment."
Q: How can I be sure that a tire is really eco-friendly?
A: You can refer to the certifications, check the test reports, and look at the packaging labels. Also, reliable manufacturers usually provide detailed information about the tire's environmental performance.
Q: Do silent and energy-saving tires cost more?
A: While the initial cost may be slightly higher, the long-term savings in fuel consumption and the extended lifespan of the tires can offset the extra cost.
"Eco-friendly tires are not only a trend but also a necessity in the current market. Dealers who can effectively promote these products will gain a competitive edge." - Industry Expert
