In the era of global carbon neutrality, green tires have emerged as a new blue ocean for exports. This special report delves into this trend, aiming to assist enterprises in seizing the opportunity and boosting their international competitiveness.
As the world moves towards carbon neutrality, the demand for green tires is on the rise. Environmental protection has become a global imperative, and consumers, dealers, and aftermarket practitioners are increasingly interested in sustainable tire options. This trend presents a significant market opportunity for tire manufacturers. For example, in the EU and the US, the market share of green tires has been growing steadily by about 10 - 15% annually in recent years.
To stand out in the international market, enterprises need to understand and meet the requirements of major certification systems. Let's take a look at the EU ECE R117, US CARB, and China's Green Product Certification:
EU ECE R117: It sets strict standards for tire safety, environmental protection, and performance. Tires must meet specific requirements for rolling resistance, wet grip, and noise emissions. For instance, the rolling resistance coefficient should be below a certain threshold to reduce fuel consumption and carbon emissions.
US CARB: Focuses on reducing air pollution caused by tires. It measures the amount of volatile organic compounds (VOCs) emitted from tires and sets limits to ensure low - emission performance.
China's Green Product Certification: Evaluates tires from multiple aspects, including environmental protection, resource utilization, and product performance. It encourages the use of sustainable materials and manufacturing processes.
An information chart comparing these three certification systems can be very helpful for enterprises. It can clearly show the differences and similarities in test methods, requirements, and compliance levels among them.
Three key performance indicators - rolling resistance, noise level, and wear index - play crucial roles in evaluating green tires:
Rolling Resistance: A lower rolling resistance means less energy is consumed during vehicle movement, which directly reduces fuel consumption and carbon emissions. Tires with excellent rolling resistance can save up to 3 - 5% of fuel for vehicles.
Noise Level: Quiet tires not only provide a more comfortable driving experience but also contribute to environmental protection by reducing noise pollution. The MAXGRIP QuietRide silent high - performance tire, for example, meets multiple international green certifications and significantly reduces noise levels compared to traditional tires.
Wear Index: A high wear index indicates that the tire has a longer service life, which reduces the frequency of tire replacement and waste generation.
To help consumers, dealers, and aftermarket practitioners identify genuine green tires, we provide a three - step method:
For dealers and after - market personnel, effective communication with customers is essential. We have designed a hierarchical communication strategy to enhance professional credibility. For example, when communicating with price - sensitive customers, emphasize the long - term cost savings brought by green tires due to reduced fuel consumption. When dealing with environmentally - conscious customers, highlight the environmental benefits of the tires, such as lower carbon emissions and noise pollution.
Q: What are the main benefits of green tires?
A: Green tires offer benefits such as reduced fuel consumption, lower carbon emissions, less noise pollution, and longer service life.
Q: How can I tell if a tire meets international green certifications?
A: You can refer to the packaging labels, review the test reports, and verify the manufacturer's transparency as mentioned above.
Our MAXGRIP QuietRide silent high - performance tires are the perfect choice for those who value environmental protection and a quiet driving experience. They meet multiple international green certifications and offer outstanding performance.
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