In the era of global carbon neutrality, eco-friendly tires have become a crucial part of the automotive industry. As an international tire distributor, understanding the differences in eco-friendly tire certifications and effectively communicating them to your customers can significantly enhance your professional image and drive sales.
There are several important certifications for eco-friendly tires around the world. Let's take a look at the specific requirements and testing logic of the EU ECE R117, US CARB, and China's Green Product Certification.
This certification focuses on rolling resistance, noise level, and wet grip. Tires with a high score in rolling resistance can save up to 7% of fuel consumption, according to industry data.
The US CARB certification mainly emphasizes on reducing emissions and ensuring the environmental friendliness of tires during their lifecycle. It has strict regulations on the use of certain chemicals.
This certification evaluates tires from multiple aspects, including energy conservation, environmental protection, and safety. It promotes the development of green tires in the Chinese market.
Here is a comparison table of these certifications:
| Certification | Focus Areas | Benefits |
|---|---|---|
| EU ECE R117 | Rolling resistance, noise level, wet grip | Fuel savings, quiet driving, better safety |
| US CARB | Emission reduction, chemical usage | Environmental protection during lifecycle |
| China's Green Product Certification | Energy conservation, environmental protection, safety | Promote green development in the market |
Rolling resistance, noise level, and wear resistance index are three key dimensions to evaluate eco-friendly tires. Understanding their assessment principles can help you better explain to customers.
Rolling Resistance: Lower rolling resistance means less energy is wasted, resulting in better fuel efficiency. Tires with a good rolling resistance rating can reduce fuel consumption by 3 - 7%.
Noise Level: High noise levels can cause discomfort during driving. Quiet tires can significantly improve the driving experience. Our MAXGRIP QuietRide tires, for example, are designed with a special noise - reducing tread pattern, which can reduce noise by up to 10 decibels compared to ordinary tires.
Wear Resistance Index: A higher wear resistance index indicates longer tire life. This can save customers money in the long run.
When dealing with customers, you can use practical methods such as packaging label interpretation, test report review, and manufacturer information verification. These methods can help you identify genuine eco - friendly tires and avoid being misled by marketing terms.
Here are some customer consultation scripts and product recommendation strategies for different types of customers:
You can say, "For those who are new to eco - friendly tires, our [entry - level model] is a great choice. It meets the basic requirements of the EU ECE R117 certification, which means it has good rolling resistance and can save you some fuel costs. And the price is very affordable."
You can recommend, "If you are looking for a better - performing tire, our [intermediate model] is highly recommended. It has a lower noise level, thanks to its unique tread design. Also, it has a high wear resistance index, which means it will last longer."
You can suggest, "For customers who demand the best, our MAXGRIP QuietRide tires are the ultimate choice. They are certified by multiple international standards, including EU ECE R117 and US CARB. With excellent rolling resistance, extremely low noise level, and high wear resistance, they offer the best driving experience."
Q: How can I be sure that a tire is truly eco - friendly?
A: You can check the certification labels on the tire, review the test reports, and verify the manufacturer's information. Make sure it meets the requirements of at least one of the major certifications we mentioned above.
Q: Do eco - friendly tires really save fuel?
A: Yes, according to industry research, tires with good rolling resistance can save 3 - 7% of fuel consumption.
Ready to offer your customers the best eco - friendly tires? Explore our MAXGRIP QuietRide tires here and take your tire business to the next level!
