In the era of carbon neutrality, the demand for green tires has been on the rise. These tires not only contribute to environmental protection but also offer better performance and safety. This article will guide you through the world of green tires, from international certification standards to customer communication strategies.
There are several well - known international certification standards for green tires. The EU ECE R117 label regulation is a comprehensive standard that assesses multiple aspects of tires. It focuses on three key areas: rolling resistance, noise level, and wet grip. Tires with lower rolling resistance can save up to 10% of fuel consumption, according to industry data. The noise level is measured in decibels, and a lower noise level (below 70 dB) ensures a quieter driving experience. The wet grip rating indicates the tire's ability to stop on wet roads, which is crucial for safety.
The US CARB certification is mainly concerned with reducing emissions from tires. It sets strict limits on the amount of volatile organic compounds (VOCs) released by tires. Tires that meet this certification are more environmentally friendly and can help reduce air pollution. In China, the Green Product Certification evaluates tires based on their environmental performance throughout their life cycle, including raw material sourcing, production, and disposal.
When it comes to identifying green tires, there are several methods. First, check the packaging label. A genuine green tire will clearly display its certification marks, such as the EU ECE R117 label, which shows the tire's ratings for rolling resistance, noise, and wet grip. Second, review the test reports. Reputable manufacturers will provide detailed test reports that verify the tire's performance against the certification standards. Third, assess the transparency of the manufacturer's information. A reliable manufacturer will be open about its production processes, raw materials, and environmental initiatives.
For dealers and after - sales personnel, effective customer communication is key to promoting green tires. When a customer inquires about green tires, start by introducing the international certification standards. Explain how these certifications ensure the tire's environmental friendliness and performance. For example, you can say, "This tire is certified under the EU ECE R117 regulation, which means it has low rolling resistance, reducing your fuel consumption and carbon footprint."
Next, highlight the specific features of the tire, such as its noise - reduction technology or excellent wet - grip performance. You can mention that the tire's noise level is 10% lower than the industry average, providing a more comfortable driving experience. When recommending a product, consider the customer's driving habits and needs. If the customer drives mainly in the city, a tire with good wet - grip performance may be more suitable. If long - distance driving is common, a tire with low rolling resistance is a better choice.
Q: Are green tires more expensive than regular tires?
A: While green tires may have a slightly higher upfront cost, they can save you money in the long run due to lower fuel consumption. On average, you can save up to $200 per year on fuel costs with green tires.
Q: Do green tires perform as well as regular tires in all conditions?
A: Yes, green tires are designed to meet or exceed the performance of regular tires. They offer excellent wet - grip, low noise, and good durability, making them suitable for various driving conditions.
If you're a dealer looking to enhance your sales of green tires, don't miss out on the opportunity to provide your customers with high - quality, environmentally friendly products. Our green tires, like MAXGRIP QuietRide, are certified by multiple international standards and offer outstanding performance. Click here to learn more and start promoting these great products today!
